What is a day in your office like for you? Is going to the office work, or fun? Where is your joy?
Is it just the thing you do to pay your bills and support your family? Is it what you thought it would be when you were in Chiropractic school? If not, why not?
How much of your time and energy are consumed by administrative chores like paperwork or dealing with and trying to motivate staff? Are you stressed by a high office overhead? Do you feel like a salesman trying to sell your patients on extensive treatment programs? Do you have to beat the bush for new patients? How much time and energy do you spend trying to educate people about Chiropractic? Are you having fun?
THERE ARE ONLY THREE REASONS TO PRACTICE CHIROPRACTIC: SERVE PEOPLE — HAVE FUN — MAKE MONEY
If your focus is on serving people then having fun and making money are inevitable. It really is as simple as that.
The key lies in giving the patient what they want. They all want the same thing — to feel better and be free of pain as fast and inexpensively as possible.
Give them what they want and your patients will love you, trust you and spread the word.
When your patients see that you have no agenda other than helping them, they will trust you. As trust and confidence in you build, they will come to think of you not just as their Chiropractor, but also as a friend and confidant. You may become the doctor they consult first for all manner of health related issues.
Many will check with you about the recommendations of other physicians. They will do this because they respect your opinion and have confidence in your judgment. And because they know you care.
When a visit to see you is something that patients look forward tor as opposed to a time-consuming, expensive chore to be endured, you will be on your way to a practice with minimal stress and a lot of joy.
JOY IS CONTAGIOUS. When patients perceive your joy in helping them, they will be happy and they will want to share the joy. They will want to tell their family and friends about it. Your practice will grow. Your stress will diminish. Your days will be fun. Your work will be your joy. THAT IS SUCCESS.
So How Do You Find Your Joy?
Do What You Love, Do It Well, Have Fun Doing It.
Follow Your Passion, Focus on Your Patients, Find Your Joy.
Live and Work with Passion and Joy and Success and Money Will Follow.
That is How I Find My Joy — and by Being the Best Chiropractor I Can Be.
Do I think that I am the best Chiropractor in the world? HELL NO! But I will die trying to be.
The truth is there is no one who can be called THE BEST. Some arrogant clowns will claim the title, but they are fooling no one but themselves.
I do know some really great chiropractors. They are not only great technicians; they are people with a great depth of knowledge, experience, and above all WISDOM. These are the doctors I would go to if I had a serious health challenge. They are the doctors who not only have holistic practices, but holistic minds. They see big pictures, not microcosms.
This year I agreed to do a series of articles for The American Chiropractor magazine. Each article called for me to interview a chiropractic technique innovator and teacher. It proved to be one of the best things to happen to me in a long time. It introduced me to some of our profession’s rising superstars, some of whom I didn’t even know existed.
What a great experience for me. It has certainly enhanced my personal and professional life, and has increased my level of joy.
Since the year 2000, I had been “Lay’n Low in Abaco,” surfing, sailing and diving, semi-retired in paradise. Problem is — paradise is an intellectual wasteland.
I really needed some intellectual stimulation. Learning about the profession’s latest innovations directly from the people who did the research and development, proved to be just what I wanted.
Then I took it a step further. Instead of just writing about the doctor’s techniques, I took it upon myself to study and become proficient in them, remaining true to the pledge I made to myself and my patients 45 years ago: To always give my patients the benefit of the best state of the art care chiropractic has to offer.
Today, at age 65, practicing in the out islands of the Bahamas, I am more excited and enthusiastic than ever about my work and the constantly evolving art and science of Chiropractic with its expanding role in healthcare.
I am semi-retired and living in “paradise,” but if you really want to know the truth, it often seems I have a lot more fun in the office taking care of people than when I am out “playing.” After almost 43 years in practice, I still really love what I do.
I would like to share with you how I keep my referral-only cash practice fun, exciting, joyful, rewarding and constantly growing.
YOUR MISSION, IF YOU CHOOSE TO ACCEPT IT …
… is to cultivate your healing consciousness, a dedication to excellence, and never say or think the words, “that’s good enough.”
Remember these words from an old airline advertisement: “WE EARN OUR WINGS EVERY DAY.”
